It's socially acceptable for girls to use tinder, have casual hook-ups and be sexually empowered.
But 82% of 18-24 year old girls don't carry condoms on them. Men's jeans notoriously have a condom pocket, but women have to fight to get a regular pocket.
ASOS are known for democratising fashion. Now they're going to democratise safe sex, with a women's fashion line where every item has a perfectly sized condom pocket.
All pieces are styled with condoms in the pocket when sold.
We collaborate with designers to revamp condom packaging and sell them as
accessories in our collection.
And we tackle young girls' shame around being seen when purchasing condoms, by allowing them to be bought online and discreetly concealed when shipped in the ASOS packaging.
And we offer monthly condom subscription box services.